To me, making the complex simple is the hardest
and most rewarding—part of design.
About me
I’m a Senior App/UX/UI Designer with a 20+ year track record of bringing digital products to life. For the past 5 years, I’ve been designing mobile app experiences at Truist—collaborating with enterprise teams both remotely and from our downtown Atlanta headquarters. My true passion lies in crafting unique, highly intuitive app experiences tailored specifically for iOS, Android, mobile and tablet platforms. I love the challenge of turning complex workflows into something simple and satisfying for the end user. When I’m not designing in Figma or analyzing user behavior, I’m a cowboy at heart, a massive fan of Xbox Live, and always down for a few slices of Donatos Pizza!
My design process
There’s no shortage of design methodologies, but this is how I approach UX/UI design. It’s a straightforward, collaborative process built to deliver on user expectations while moving the needle for the business.
01 Research
Empathizing with users to uncover their needs while balancing business goals to define the right problem.
- Stakeholder/user interviews
- Surveys
- Competitive analysis
- Collect qualitative/quantitative data
- Analyze the finding
- Personas
02 Design
Transform user findings into an intuitive digital interface.
- Ideation
- Story telling
- Wireframes/user flows
- A11y Annotations & documentation
- Clickable & Tappable prototypes
- High Fidelity UI
03 Testing & Validation
After a solid prototype is built, I'll work with the team to setup usability testing to observe user interactions, behaviors and any pain points.
- Usability testing (Moderated/Unmoderated).
- Accessibility implementation
- Report findings to Product teams or clients
- Qualitative/quantitative results when needed
- Refinement & iteration
04 Delivery
The final step in the process is where all of the above steps come together. I'll work with the development teams to make sure everything has been implemented correctly and design QA before/after the demo & launch of the product.
- Hand off to development team
- Demo at the end of the sprint
- Design QA & Feedback
- Analyze again
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Years of experience
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Products/features designed
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Cups of coffee
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Videos games played
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Apple/Android phones owned
I'm a designer that enjoys making
experiences intuative & accessible for all people!
Drop me a line or two!
Here is a collection of my most
recent works.
Delightful Recipes
App Design
Redtable Homes
Business Cards
Print Design 
DXD Website
Responsive Web Design
Women's Telehealth
Responsive Web Design
Chick-Fil-A Summer
Email Campaign
Responsive Web Design 
Echo at Katy Ranch
Responsive Web Design
Bookit App
App Design
Travel Time Wireframes
Moblie Web Wireframes
Apartments.com LDP
Responsive Web Design
CogNito Prototype
App Design & Wireframes/Prototypes
Holiday Inn Express App
App Design
Aeon Printing
Branding / Business Cards
ICE - Integrated Campaign Experience
Wireframes
Ulysses Fine Clothing
Branding
Evolve Bifold
Print Design
IHG Rewards Club Moible App
App Design
Omari Hardwick
Responsive Web Design
Redding Allergy & Asthma Specialists Branding
Branding & Print design
DXD Brand Design
Branding
Perimeter Dental
App DesignFeatured case study
Delightful Recipes - Mobile App Experience
A food recipe shopping app that I created in Figma. Customers can shop for meal ideas for the day that are already planned out. The recipes show all of the ingredients that can be added to the Grocery Bag (Shopping Cart). Customers can purchase the ingredients to the recipes of their choice. The app shows them how to cook the food using the step by step guide and video. The prototype is the high fidelity final design with smooth interactions and transitions. I built this demo specifically for the iPhone 11 Pro. Download Figma Mirror app to view on your device in real time. View the project to see in action!
Featured case study
Apartments.com - Listing Details Experience
This listing experience allows renters to view details of the property and submit a rental lead to the landlord or property owner. This experience is a single page that branches off to other dynamic functional views. A few include a lead form, photo gallery, virtual tour and video of the rental property. The renter can also rate & review the property as well as fill out an application to apply for residency.
Featured case study
Holiday Inn Express Native App Design
Here’s an native tablet app that I designed for Holiday Inn Express Guests to make finding and booking hotels enjoyable and easier. I love to combine good usability with good design. I designed this experience when I was eployed with IHG years ago.
Featured case study
ICE - Integrated Campaign Experience
Responsive wireframes I created for IHG, which redesigns the campaign experience incorporating global components, interactions, and responsive design. These wires helped to communicate improvements in information architecture and the users path in the booking flow.
Featured case study
Bookit - Explore Book & Go
Bookit is a community marketplace app that I designed years ago for people to list, discover, and book unique accommodations from a mobile phone; similar to Airbnb.
Featured case study
Travel Time Tool
This is a tool that shows renters how long their travel times would be from any destination searched from the typeahead search box. This little niffty tool is an additional component to the new LDP (Lisitng Detail Page) web experience that I created for Apartments.com. This tool would show destination times for driving, walking, biking and tansit.
I help businesses visualize their brand and products to maximize market impact. My goal is simple: increase profits, boost user engagement, and drive 5-star App Store/Google Play ratings.
To make this happen, I focus on:
Brand Identity
I aim to deliver designs that set my clients apart from their competitors. Their brand is their most valuable asset. My goal is to connect business’s core strategy with visual and emotional touchpoints.
Content & Typography
Content drives the experience and typography helps establishes the personality of the app/website. The choice and usage of both will determine how people respond. Same as colloboration with the development team, will bring the same with content designers to further enhance the product.
Architecture, Heiarchy & Accessibility
I like to layout sites & apps so users can get things done without having to think about it; without feeling confused or frustrated. Retention is my game plan. I strive to keep your clients coming back!
Delivery
I'll deliver my App Design work to the Product & Development teams; ensuring that A11y is implemented from start to finish. I'm a team player, with great communication skills. Efficiency is key, I'll work around your development teams constraints to help them acheive feasible results.
My software skills
Figma, Sektch
Adobe XD
Adobe Creative Cloud (Photoshop & Illustrator)
Axure RP
Figma Make, Firefly,Gemini, Copilot (Developing)
Visual Studio Code, Coda, Dreamweaver
Clients
More on my process
Qualitative & Quantitative Research
I investigate and establish design solutions.
High/low fidelity wirefames & prototypes
I sketch out my ideas on paper or create higher fidelity wires then move on to prototypes. Throught the design process I'll do A/B testing on variants to find the best choice.
Interface Design
My favorite part! Applying aesthetics to the wires. Adding the steps above together in the Sketch App, Photoshop & Illustrator to bring my ideas to life.
Accessibility & Inclusive Design
I use my knowlege and experience to make sure that my work is accessible for all users, including those with special needs.